Coca Cola Challenge MSM

Alumni Giving Campaign: Coca-Cola Meet The Challenge

The Coca-Cola Foundation understands the need to provide scholarships for students at competitive academic programs such as those offered by Morehouse School of Medicine (MSM). The Coca-Cola Foundation recognizes the institution’s rich history and tradition of excellence, as well as the noteworthy achievements of MSM Alumni. In support of the MSM mission, Coca-Cola has awarded MSM a $1,000,000.00 Alumni challenge grant.

If you are a new donor, Coca Cola will match, dollar for dollar, any personal donation made by MSM Alumni to scholarships during this campaign. This doubles the impact of your gift, helping you leave your mark on your alma mater.

As a previous donor to MSM, any amount you contribute that is over and above the amount you gave last fiscal year (7/1/14 – 6/30/15) will be matched by the Coca-Cola Foundation. For example, if you contributed $100 last fiscal year, and this year you increase your gift to $150, the $50 increase will be matched by the Coca-Cola Foundation.

One of the most powerful ways Alumni can “Meet the Challenge” is by creating an Endowed Scholarship that will perpetually support MSM students. The minimum for an Endowed Scholarship is $25,000; however, thanks to the Coca-Cola match, your commitment would only be $12,500, with Coca-Cola will match the remaining $12,500. This is a powerful and permanent way to create a personal and/or family legacy.  

Every gift made through this campaign will make a difference. Our goal is for every Alumnus to get involved and Meet the Challenge with Morehouse School of Medicine.

Gifts can also be made over the phone, online, or in person. If you have any questions, please call the Office of Institutional Advancement at 404.752.8673.


Frequently Asked Questions

When is the deadline for this challenge?
To “Meet the Challenge,” we encourage Alumni to make a gift to MSM by June 30, 2017, to have gifts matched by the Coca-Cola Foundation.

How much of my gift will be matched?
Your entire contribution will be matched by the Coca-Cola Foundation.

Who can I reach out to in order to create my personal Endowment?
Please feel free to contact Dr. Ernie Hughes, Associate Vice President, Institutional Advancement, at 404.752.1730 or

If I gave last year, was my gift matched?
Any gift made on or since July 1, 2015 will be matched by the Coca-Cola Foundation. This does not include payments on pledges made prior to July 1, 2015.

How much should I give to the challenge?
Every gift counts! As a point of reference, think about honoring the year of our founding, and consider our on-going growth. Gifts made on Giving Tuesday (November 29) and during the 2016 Alumni Meet the Challenge Phone-a-Thon will also be counted towards the match.

Where will the matching funds go?
Matching gifts from the Coca-Cola Foundation will be designated to the student scholarships.

Will the match from the Coca-Cola Foundation count towards my prior commitments or pledges?
No. Terms of our agreement with the Coca-Cola Foundation will not match prior commitments or pledges.

Where can I learn more about the challenge?
You can learn more about the challenge, as well as make your gift, online at our giving page or by calling 404.752.8673.